LAVABOX INSIGHTS

Learn how to craft journeys that take your customers from first touch
point to brand advocates.

09 June, 2015 | Sales Performance
Many B2B companies use packages to group sets of product or service features into fixed-price offerings. Done well, packages have the potential to create a smooth and clear buying experience while reducing the need for sales to come up with bespoke proposals. However, many enterprises take a company-led versus customer-led approach, designing packages based on what is profitable and convenient for the company to offer versus what will resonate with the customer.
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