In pursuit of the perfect page
Split testing or conversion rate optimisation (CRO) is all about making good web pages even better. This process splits web traffic between multiple versions of a web page so we can see which version performs best. Split testing lets us test all the page elements that are critical to conversion; everything from page design, through to copy, layout, value proposition, offer, and call to action.
Split testing delivers:
Significant ROI increase – experiments often result in conversion improvements of upwards of 50%.
Customer insights - when you know which value proposition prompts visitors to take action, you can apply these insights to your wider business, improving everything from your sales process through to product and service development.