Marketing Automation Specialist
Aditi is a strategic marketer with a brand and business-driven approach. She's happiest when collaborating, innovating, and developing ideas that challenge status quo and inspire change.
Her experience spans loyalty, brand building and lifecycle campaign management, utilising both traditional and digital marketing. She is a careful planner, an attentive listener and effective communicator.
Prior to joining LavaBox, Aditi spent 5 years at Sky City Entertainment, where she delivered data-driven lifecycle campaigns encorporating acquisition, retention, engagement and upsell strategies.
Aditi joined LavaBox to develop an automation skill set to complement her strategic marketing background. As her Salesforce marketing automation knowledge grows, she's finding innovative ways to put the technology to use across our clients' customer lifecycles.
When Aditi is not at work, she loves to mix flavours trying a new recipe in her kitchen and never misses a chance to get out of the house in her walking boots.